The first place that users see is the main picture on the top page, so
we can say that it is like a sign board if it were shops.
Users decide whether to leave the website or read the contents by the catch copy of the main picture, and they decide by three seconds to read the next section or not. Therefore, catch copy is one of the most important parts.
This article is about how to write a catch copy.
Three factors that are important to write a catch copy.
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